Branding and Social Media Strategy Form 1Brand2Your Business3Ideal Customers4Competition5Value Proposition6Brand Identity Name* First Last Brand or Business Name*Email* Phone Number*Business Website Address* Instagram Handle*What is the best way to reach you directly?* Your BusinessDescribe your product or service.*Describe what your product or service is designed to do for your customers.How many months have you been in business?*Enter the number of months your business has been in operation and making sales. What does your business need to do in the next 90 days to meet your long-term business goals?*Choose all that apply. Reach more customers Build loyalty with our existing customers Get more referrals from existing customers Update our website to create a better user experience Simplify and clarify our messaging Tell our brand story better Implement new systems to capture customer data and insights Hire new personnel to improve acquisition and conversion Get better systems to handle increased sales volume Get help developing new products Develop a marketing strategy and metrics to help us stay focused Streamline our sales strategy to close faster Where do you get the most leads/sales from?*You may have a channel that gives you lots of leads, but not many sales. Choose the number one marketing channel that provides a lot of leads to customers, but doesn’t translate into actual sales. Referrals or word of mouth Our own social media account Paid Social media advertising SEO Search engine advertising Co-branding with other companies Influencers or affiliate marketing Traditional advertising like radio, TV or newspaper ads Your Social Media AccountWhat is your goal for your social media account?*Choose all that apply. Gain followers Get better collaborations Get more web traffic Get more sales What type of content would you like/be willing to create for your page?*Choose all that apply. Image Posts Video Posts Photo Stories Video Stories Video Reels Instagram Lives Who is running your Instagram account?*Do you have employees who would create content for you?* Yes No Do you have people willing to show their face in the content?* Yes No Which influencer most accurately represents your ideal client? Why?* What is the number one problem all your customers share that your product or service addresses?*For example: All Swaddlebee’s consumers are looking for comfort.Which gender is most likely to purchase your products or services?*Is your product or service geared more toward male or female buyers? Or do you see sales and leads from both equally? Male Female Equally men and women What are the age ranges of your Ideal Customers?*Check only those age ranges where you typically see the MOST sales or leads. 18 – 24 years of age 25 – 34 years of age 35 – 44 years of age 45 – 54 years of age 55+ years of age What social platform, if any, is your ideal customer on?*Based on your research and your experience of your ideal customers, on which social media channels do your customers spend the most time? Instagram Facebook YouTube TikTok Twitter Other Other social platform?*What do your Ideal Customers fear the most? What frustrates them?* Who are your top 5 competitors?*If your customers had to choose between buying your product and service or choosing another company to solve their problem, who would those competitors be? Sometimes, it’s not even a product or service like yours, but it solves the same problem. Name the companies you believe are your top 5 competitors. What do your competitors do better than you?*We all have weakness and strengths. Take an honest look at all your competitors and compare yourself to their strengths. Choose any of the following that apply. More social media followers More engagement on their social media channels Better social media content Better ecommerce or cart experience Better user experience on their website Better content on their website Bigger ad spend budget More customers Better testimonials Better About Us story Better pricing Better quality of products Website is optimized for conversion Better email marketing Better key messages They don’t use stock images Their branding is better They have brand recognition They’ve been in business a long time Customers trust them List 5 things that are unique or special about your product or service compared with your competitors.*List only those things that you truly set you apart from your competitors and are things your Ideal Customers really value about your product or service. For example: All our produce and meat is sourced within 20 miles of our restaurant. 100% recycled materials. Ethically sourced. No preservatives. Access to experts without the huge costs. Lower price, higher quality. Establishing your value to your customers means understanding how your brand is different from your competitors and what it does that’s important to your customers. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal. They understand that they target customers values these things and are passionate to the point of evangelical about the company. When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free. Why? Because they understood that their target audience wasn’t interested in fancy – they wanted fast and good. TOMS shoes is the perfect example of how the mission of the brand intersects with the personal consciousness of it’s audience. Tom’s donates a free pair of shoes to a child in need for every pair of shoes that are bought. The brand story is centered about this unique feature and connects deeply with their target audience. Customers can do good just by wearing the shoes they buy. Your value proposition – how you solve the challenges your ideal customer has – doesn’t demand a revolutionary idea. It simply needs to have one special thing that separates you from the competition and is important to your customers. In reality, it’s possible to be “a one trick pony” as long as that trick is really good. Once a company figures it true value to its customers, you can then focus all your messaging, images, campaigns and content around that. Do you know what your unique value is to your customers? No. Okay, let’s figure this out together!What is the number one problem your product or service solves for you Ideal Customers?*List the top FEATURES of your product or service that your customers really need or value.*Features are characteristics that your product or service does or has. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities. Features are unemotional facts about your product. Things your product does that will have a benefit for your customers. We’ll get into BENEFITS next. What BENEFITS do the features of your product or service hold for your customers?*Benefits are the emotional reasons customers buy your product or service. For example, things like saves time, saves money, makes customers feel safe. Based on features you listed above, list the corresponding benefit in the box one, two, three, etc. What 5 words or phrases would you use to describe what your brand does best for your customers.*Choose the 5 best words or phrases that apply here. Empowers Educates Teaches Supports Protects Engages Delights Surprises Challenges Tests Makes life easier Saves Money Saves Time Creates Value Creates Profit Fosters Compassion or Love Brings people together Helps solve a big problem Saves Lives Helps people live better Helps quality of life Give back Produces more than it consumes Entertains Excites Supports spiritual growth Supports financial wellbeing What do you want your brand to be known for?*Describe the ONE thing you would want your brand to be known for by your competitors and your customers. What is the one thing that sets you apart?What one word best describes how you want your customers to feel when interacting with our brand?*How do you want your Ideal Customer to feel every time they meet you?If you could write the perfect customer review, what would it say?*Create a customer review that shows your value and how your customer feels about you.Why do your customers keep coming back?*What do they get from you that they can’t get anywhere else?Upload Logo and Brand Assets Drop files here or Select files Max. file size: 100 MB. Δ
